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Israel’s cell-based coffee: Sustainable solution to industry challenge?

January 24, 2024January 25, 2024David Rutman

The Israeli biotech company Pluri has developed a transformative cell-based coffee that can be grown without causing environmental harm. The coffee is produced using Pluri’s 3D cell expansion technology as part of its “PluriAgtech” business vertical that the company says aims to create more eco-friendly alternatives to traditional farming methods. If the coffee makes it […]

McDonald’s launches CosMc’s, a new coffee chain to take on Starbucks

December 12, 2023December 12, 2023David Rutman

“Our universe is growing this week as McDonald’s starts testing CosMc’s, a new small-format, beverage-led concept that’s truly out of this world,” McDonald’s official announcement proclaimed, teasing its intriguing new venture. The fast-food giant is venturing into a coffee-driven concept with a small-format brand that offers a range of new drinks, along with food inspired […]