5 Tips for Including Images in Marketing Content

By Contributing Author

So much of online marketing is an exercise in trying to capture an individual’s attention. Unfortunately, digital content alone is unlikely to interest many consumers. Indeed, written marketing copy can only go so far without the support of compelling pictures, graphics,and images. With that in mind, today we’ll share a few effective ways to boost your latest marketing campaign and generate more buzz online with eye-catching images.

Use Original Images When Possible

It’s important to note here that you don’t have to be an accomplished photographer to take photos that will resonate with your online consumer base. In fact, many marketers simply use the camera on their phone to snap photos for their blogs, social-media posts, and product pages. Not only are original images more interesting, authentic, and unique than generic photos, but uploading your own images may also provide an SEO boost.

Add Alt Text

Speaking of SEO, one of the easiest ways to bolster your site pages is to include relevant alt text on all photos that appear on a blog page. Just designate a keyword that matches your page content as the alt text and you’ll be good to go. It’s just that simple.

Location Location Location

Images can –– and should –– serve to greatly enhance the appearance of a web page. Given that fact, make sure to position all images, pictures, and graphs strategically. Place compelling images at the top of your pages, and use supplemental images to break up long text blocks. The easier it is for a consumer to scroll through your site’s pages, the more they’ll engage with them.

Deliver Value

Images –– like marketing content in general –– should offer the consumer useful information. Pictures need to be just as valuable as the content that they support. Remember also that pictures can convey levels of meaning that mere words cannot. For example, a page full of before-and-after bunion surgery photos can explain the benefits of a procedure more effectively than any single blog could.

Update When Necessary

Perhaps you’ve recently found a picture that would greatly complement a blog from a few months ago. While some may think it’s too late to use such an image, it’s actually quite smart to update old content with better images when possible. Remember, content isn’t static. So if you can enhance it in any way, make it a point to do so.

Conclusion

Regardless of the nature of your business, stellar images can significantly improve your digital marketing performance. Don’t overlook this vital aspect of marketing success!