TEL AVIV — When Israeli influencer Aaron Morali realized that the celebrity drawing a crowd at the Loullie beach club on Saturday night was Braden Peters — better known as Clavicular — he alerted staff.
He knew that in addition to being a prominent “looksmaxxing” influencer, Peters had appeared alongside the white supremacist Nick Fuentes singing Ye’s “Heil Hitler” and otherwise consorted with antisemites.
“We thought maybe he was a big influencer supporting Israel,” Morali told the Jewish Telegraphic Agency. “But we very quickly understood that he wasn’t.”
Peters was soon asked to leave the club. But elsewhere along the beach in Tel Aviv, Clavicular has gotten a warm reception. Even though he is closely associated with an online ecosystem steeped in antisemitism, a number of pro-Israel and Jewish influencers have enthusiastically filmed content with him in Israel, and crowds of young Israelis have gathered around him as he livestreams from beaches and nightclubs.
The welcome has bewildered many of Peters’ own followers. His livestreams from Israel have been filled with comments accusing him of selling out, urging him to “kiss the wall” — a reference to the Western Wall that has become a taunt in some far-right online circles — and mocking him for embracing Israel.
In addition to becoming well known for his efforts to optimize his physical appearance, Peters drew attention in January when he was part of a group at Miami’s Vendôme nightclub — including Fuentes and the manosphere influencers Sneako and Andrew Tate — singing along to ‘Heil Hitler,’ the Ye song that samples a speech by Adolf Hitler.
Amid a backlash, Peters doubled down. “I am not sorry. I don’t apologize for what I did,” he said at the time. “I would do it again today.”
Now, Clavicular’s visit to Tel Aviv has raised questions about why he was admitted to Israel given the country’s recent record of denying entry to right- and left-wing figures with records of antisemitic and anti-Israel activity. The Ministry for Diaspora Affairs and Combating Antisemitism declined to comment about Clavicular’s entry into Israel.
It has also exposed a divide in the pro-Israel influencer community. Some influencers have sought to partner with Clavicular to film content, attempting to springboard into his vast audience and taking pride in presence at a time when Israel is widely seen as a pariah. Others have decried his presence, his content objectifying Israeli women and the readiness of fellow Jews to overlook his antisemitic activity.
Orthodox Jewish influencer Golda Daphna posted a series of Instagram videos criticizing Peters during his visit. In one video, she played a recording in which Peters, after being shown a photo of an Israeli woman, says, “Does she want to have sex? Just tell the girls I’m looking to have sex in a bathroom.” In another post, Daphna criticized fellow pro-Israel influencers who collaborated with him, writing, “Whoever gives this behavior a platform, in my opinion, has ended their career.”
Eden Sisson, another influencer involved in hasbara, or public diplomacy on Israel’s behalf, similarly urged Israeli women not to appear in Peters’ videos. “Don’t give him the attention he’s looking for. If he approaches you with a camera, think twice before participating,” she wrote. Referring to his past use of Nazi slogans and symbols, she added, “Someone who has chosen to use Nazi slogans and symbols in the past does not deserve your trust.”
The influencer Hallel Abramowitz-Silverman, writing in the Jerusalem Post, denounced what she said was “a growing culture within parts of Israel’s advocacy and creator community that mistakes influence for integrity.” She added, “Somewhere along the way, we started believing that if someone has enough followers, we should be grateful they’re willing to talk to us at all — even if they have spent years platforming hatred, extremism, or misogyny.”
Peters could not be reached for comment via multiple channels and multiple attempts by (JR). He told The Free Press that he had come to Israel because it was “unexplored territory” for major influencers, few of whom have broadcast from the country, which he said was “viral.”
Among those willing to engage with Peters was Rabbi Yossi Farro, who has built a large social media following by wrapping tefillin on celebrities and what he calls “powerful Jews.”
Farro met Peters for lunch at the Royal Beach Hotel in Tel Aviv and later posted a video presenting him with a necklace combining the OpenAI logo and a Star of David, joking that it amounted to “ChatGPT mogging David,” using internet slang meaning to outshine or dominate someone. Farro later wrote that Peters was “loving Israel and Israel is loving him.”
Farro did not respond to multiple requests for comment.
Meanwhile Shira Braun, an influencer whose bio says she is “representing Jewish & Israeli women,” appeared in videos with Clavicular in which she was presented as his girlfriend. She said she had received death threats as a result.
Their collaborations with Peters drew swift criticism from other pro-Israel creators, who argued that collaborating with someone associated with antisemitism risked legitimizing him while exposing Israelis to manipulation.
“If he approaches you with a camera, think twice before participating,” Channel 12 personality Hagar Amgar warned on Instagram. “A few seconds of footage can be edited, taken out of context, and shared with millions of people.”
Some prominent advocates went further. Yoseph Haddad, the Arab Israeli activist and influencer, called for Peters to be deported.
Peters also briefly crossed paths with Topaz Luk, a longtime adviser to Prime Minister Benjamin Netanyahu, at the Tel Aviv nightclub Shlavata. Peters has said he hopes to film a “collab” with Netanyahu himself, whom he calls “The Big Yahu.”
Luk described the encounter as coincidental in an interview with the Israeli outlet Walla. He said Peters “asked to express regret over his antisemitic statement,” and said the influencer told him he was in Israel to show the truth about the country and planned to meet Holocaust survivors and issue a public apology. Luk was skeptical: “We’ll wait and see,” he told the outlet.
Peters’ connection to online antisemites continued during his Israel visit. He shared a post by Fuentes during his trip. And his stream chat has been filled with antisemitic and anti-Israel comments, with viewers deriding him as a sellout, hurling slurs and mocking the trip; his former friend, the streamer Sneako, who has espoused Islamist views, publicly lamented the visit, while an AI-generated image of Peters kissing the Western Wall circulated on X.
Peters has also commented repeatedly on stream about Israeli women, calling them “Stacys,” looksmaxxing slang for attractive women.
In response to backlash from his fans over the visit to Israel, Peters told The Free Press that he is “not a political guy” and that the trip was not about wading into the Israeli-Palestinian debate.
Peters’ presence in Israel has puzzled many of his critics.
The Ministry of Diaspora Affairs and Combating Antisemitism has recently urged the Population and Immigration Authority, which has the power to permit or deny entry to Israel, to bar prominent figures on both the right and left who have drawn allegations antisemitism and anti-Israel activity.
In May, Israel denied entry to the streamer Tyler Oliveira, who had made the Hasidic community in Kiryas Joel, New York, and the Orthodox community of Lakewood, New Jersey, the targets of his content. He was deported back to the United States after landing at Ben Gurion Airport, and Diaspora Minister Amichai Chikli confirmed the decision on X, resurfacing a month-old post in which Oliveira had asked whether Israel would let him into the country and replying with one word: ‘No.’”
Peters has a lengthy record of run-ins with the law in the United States, one standard by which those who seek to visit Israel are sometimes denied. He was charged with unlawfully discharging a firearm in Florida after appearing to shoot a dead alligator in the Everglades on a livestream, resolving the case in May through a plea deal that carried six months of probation and 20 hours of community service.
He was arrested earlier this year in Arizona on suspicion of drug possession and using a fake ID. Maricopa County prosecutors subsequently dropped the charges, citing no reasonable likelihood of conviction. He is also being sued in civil court by an influencer who alleges he sexually assaulted her when she was 16. His lawyer has denied the claims, calling them unproven.
Morali, who rose to fame as a cast member on “Love Island Israel,” has joined the growing chorus asking why Peters was allowed to enter Israel in the first place. “Obviously we welcome everybody to Israel, but whoever is posting content against us or doing something controversial, that’s a bit more tricky,” he told (JR).
Morali said he was at the club for a night out with friends when he spotted Peters standing outside. The video he filmed of Peters standing outside the nightclub, which he captioned, “We don’t need any antisemites here. Am Israel Chai,” quickly went viral.
According to Morali, after Peters entered the beach club with his security detail and began approaching patrons and trying to film content, security began to take notice. Loullie did not respond to a (JR) request for comment but confirmed the account to Israeli media.
“We decided to tell the right people about it so something could be done, because we didn’t feel comfortable having someone with his camera in everyone’s face, filming something that could potentially harm our country,” Morali said. “They removed him right away. And I must say, I’m proud of them for doing that.”
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