Author: David Rutman

Words can hold a lot of power, and they might even hold the power to make a brand successful or not, a new study published on May 15 found.  The peer-reviewed study, published in the Journal of Consumer Research, found what makes brand slogans effective. The study found that slogans that are easier to process, […]

Hundreds of Ultra-Orthodox children took part in a high-tech competition organized by the non-profit Babada and the Museum of Tolerance Jerusalem on Tuesday. The event drew students from schools in Hadera, Netanya, Jerusalem, Beit Shemesh, Petah Tikva and Netivot, who competed in fields like robotics, innovation and reasearch. “All of our students are united by […]

Icelandic flag carrier Icelandair has launched new flights from Tel Aviv to the Icelandic capital of Reykjavik, it announced Tuesday.  The new seasonal service is operating with Boeing 737 MAX 8 aircraft, three times a week on Wednesday, Friday and Sunday until 29 October 2023. The estimated flight time from Israel to Iceland is seven […]

The iconic wooden deck of the Tel Aviv Boardwalk will from now on be maintained and treated by RoboDeck, an advanced robotic system, which was developed by Israeli startup RoboDeck in partnership with the Tel Aviv municipality. The RoboDeck robot combines cutting-edge AI technology and advanced robotics to keep the deck clean, safe, and attractive […]

The governor of the Bank of Israel, Amir Yaron, called on Prime Minister Benjamin Netanyahu to block a bill which would require banks to pay interest on the balance of checking accounts on Tuesday, according to Globes. The bill, which was approved on Monday by the Ministerial Committee for Legislative Affairs, would have the banks […]

In the past decade, the hi-tech sector has emerged as the largest and fastest-growing industry in the Israeli economy, according to a recent “State of the High-Tech Industry in Israel 2023”  report by the Innovation Authority. The sector has witnessed remarkable growth, becoming the primary driver of Israel’s exports and contributing significantly to the country’s […]

Researchers led by the University of Cambridge have developed an innovative computer memory design, that could significantly improve performance while reducing the energy demands of internet and communications technologies. AI, algorithms, internet usage, and other data-driven technologies are are expected to consume nearly a third of global electricity in the next few years. This drastic increase […]

The White House on Monday divvied up $42 billion among the nation’s 50 states and US territories to make access to high-speed broadband universal by 2030, as it launched a new publicity campaign for President Joe Biden’s economic policies. The funding under the Broadband Equity Access and Deployment Program was authorized by the $1 trillion […]

Health-tech venture capital fund Shoni Health Ventures is set to invest in start-ups specializing in digital health and medical devices. With a focus on early-stage ventures, including pre-seed and seed-stage start-ups, Shoni Health Ventures aims to provide crucial support and resources to entrepreneurs throughout their company’s growth trajectory. Currently, Shoni Health Ventures has already made […]

Spain’s esteemed South Summit, a premier event in the realm of innovation and entrepreneurship, has concluded its 11th edition in Madrid. Following its success, the event’s founder, María Benjumea, has set her sights on Israel as a potential collaborator, citing the nation’s exceptional track record and Spain’s robust relationship with it. “When we talk about […]