Stigg is an Israeli startup that offers the first unified monetization platform for engineers. The firm raised $17.5 million in a series A funding round led by Red Dot Capital Partners, with participation from Unusual Ventures, Emerge Ventures, Redseed, and Cerca Partners. This funding brings the company’s total investment to $24 million.
Stigg’s foundation lies in a robust entitlement management API that streamlines feature configuration, metering, and access control. By leveraging SDKs and sidecars, engineering teams can effortlessly model monetizable features and functionalities within their products. This empowers companies to define and organize their offerings, including products, plans, packages, and add-ons, without the need for code modifications. Instead of relying on complex custom solutions involving feature flags and data pipelines, Stigg provides a unified system of record that orchestrates changes throughout the entire go-to-market stack, facilitating rapid experimentation and optimization.
An SDK, or Software Development Kit, is a collection of tools that developers use to create software applications for a specific platform or operating system. It’s like a toolbox, providing all the necessary components to build and test applications efficiently.
Stigg is the first solution that allows developers to build granular access control at the feature level (Entitlements) using an extremely flexible domain model and friendly APIs. Through a single API, Stigg seamlessly connects with existing billing providers, CRMs, pricing pages, and product experiences, allowing companies to instantly deploy new monetization strategies from a single platform. With full control over pricing models and future-proof architecture, companies can launch AI features with optimal pricing from day one, experiment with different strategies risk-free, and scale without encountering engineering bottlenecks.
“The idea of a monolithic billing system is a legacy concept that slows down business growth,” said Dor Sasson, CEO and co-founder of Stigg. “Today’s companies need the flexibility to serve different market segments differently, especially as they layer in AI capabilities and expand into new channels. We’re giving engineering teams the infrastructure to help their businesses move faster, transforming them from roadblocks into enablers of growth. After adopting Stigg and rapidly deploying new pricing models and AI features, our clients massively exceeded their quarterly revenue targets —that’s the power of getting monetization infrastructure right.”
