The plaza that became the center of Israel’s campaign to bring home the 251 captives Hamas seized on Oct.7, 2023 is now formally called “Hostages Square,” establishing a permanent reminder of the more than two-year struggle that ended with the return of the final hostage in January.
Mayor Ron Huldai unveiled new signage at the plaza outside the Tel Aviv Museum of Art on Wednesday, formally adopting the name Israelis had used for the site for close to three years.
Hostage families and their supporters gathered at the square for mass rallies, weekly Shabbat gatherings, vigils and public events demanding the release of those held in Gaza. The plaza was also filled with crowds celebrating as hostages returned home.
“History cannot be erased, and we must not allow it to be forgotten,” Huldai said at the unveiling. “The decision to name this place ‘Hostages Square’ is intended to ensure that this chapter in the history of the State of Israel, from October 7, 2023 until the return of the final hostage, Ran Gvili, on January 26, 2026, will be remembered for generations.”
The formal designation settles a debate over whether or not the site’s role in one of the more significant events in Israel history should be remembered or erased.
After a deal was announced in October 2025 to free the remaining living hostages, Dani Miran, whose son Omri spent 738 days in Hamas captivity, personally urged Huldai to rename the plaza “Returnees Square.” Other proposals included “Heroes Square” and names emphasizing unity, while relatives of hostages whose bodies were still being held in Gaza argued that the existing name should remain until everyone was returned.
The last hostage, police officer Ran Gvili, was returned to Israel on Jan. 26 after his remains were recovered in Gaza. The following day, the clock in Hostages Square that had counted the time since Oct. 7 was stopped after 844 days.
The site still carries a political charge: In July, protesters met at the square to call for an official inquiry into the lapses that facilitated the Oct. 7 attacks, something Prime Minister Benjamin Netanyahu has fiercely resisted. The alleged failures of the day have become an issue ahead of Oct. 27 elections.
Rebecca Geller, who handled international communications for the Hostages and Missing Families Forum and spent much of the war alongside hostage families at the square, said she was glad the name was being formally preserved.
“Whatever the space will be in the future, it will be important to honour” what it meant during the war, she said. “It gave the families a place to come to feel the support of the community, to get out of the house and to be nourished through the worst times of their lives, body and soul.”
By July, Tel Aviv’s municipal naming committee had backed Huldai’s proposal to make “Hostages Square” the plaza’s official name, saying it had become a national symbol of solidarity and the campaign to return the captives. Until then, the site was officially known as the plaza outside the Tel Aviv Museum of Art despite “Hostages Square” becoming its universally recognized name.
“This was the site of a courageous and determined struggle led by families who did everything they could to bring their loved ones home,” Huldai said. “Tel Aviv-Yafo had the privilege of being their home, and together with residents of the city and people from across Israel, this square became a center of solidarity, mutual responsibility and an unwavering demand: bring them all home.”
“This square will remain a testament to the families, to their struggle and to the commitment never to give up on anyone. We will not allow this story to be forgotten.”
The square may now be permanent, but Google has yet to get the memo: as of Thursday, its Maps listing marked Hostages Square as “permanently closed.”
Geller said the square remains a difficult place to visit.
“I struggle to return there – even when I’m just going to the art museum – because it always brings up the emotion that was held there,” she said. “For me, it will always be Hostages Square.”
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