By Contributing Author
If you have started taking CBD gummies for pain, inflammation, anxiety, or a host of other symptoms, you know the amazing benefits CBD oil, gummies, and other products have to offer. Maybe you haven’t tried CBD, but you see the numbers rising and know how valuable the market is set to be over the next couple of years. Either way, now is the time to dive in and take advantage of the “green wave” that is on the horizon.
Define Your Market
Almost everyone is a potential customer for your CBD products. This is good news for you, but it also means that you need to zero in on the people you want to reach. Dozens of CBD brands are putting their products out on the internet every day, and differentiating your brand will be the first priority in your marketing strategy.
CBD for Entrepreneurs and Executives – People who work in high-pressure environments need to find every way they can, to gain an edge in their field. Research indicates that the benefits of CBD can increase productivity and aid relaxation—two highly valuable advantage points for entrepreneurs and executives.
CBD for Athletes – Athletes and fitness enthusiasts push their bodies to the limit on a regular basis, which often leads to sore muscles and inflammation. Some studies conclude that CBD for athletes can reduce inflammation and aid sleep, boosting performance and speeding up recovery time.
CBD for Women – A few brands currently cater specifically to women’s health, which is an area of interest gaining momentum in the wellness community.
New information has been flooding the media indicating that women have largely been ignored by the medical community. CBD has the potential to reduce symptoms related to menstruation, endometriosis, menopause, and other concerns related to women’s health.
CBD for Baby Boomers and Generation X – The aging process can be a bear. We start to lose muscle mass, our hormones change again, we start to see signs of heart disease, cancers, and other age-related ailments, we struggle to sleep, and we feel more tired.
Baby boomers are trying CBD at one of the fastest-growing rates in the market, and it is no wonder. Promising studies indicate that CBD can help regulate symptoms related to aging, including age-related ailments.
CBD for Millennials – Young people are stressed out. These are difficult times and they have an uphill battle even beginning to be as healthy and successful as their parents and grandparents. CBD increases levels of serotonin, which reduces anxiety and helps Millennials prepare to take on the world they are inheriting.
CBD for General Wellness – CBD gummies and other products for general wellness are wildly popular, but it may be a challenging market to nail down effectively. If you choose to pursue this route, then you may want to do a little more research to figure out the specific niches within the general wellness market.
Cater to Your Market
Once you choose your market, this is where the real research begins. You need to take all the steps toward defining your brand that you would normally take, in addition to becoming an expert on your product and why your market wants it.
Find out your market’s demographics, their other interests, political and social views, and tastes in style, music, and art. This information will inform everything about how you approach your strategy.
Choosing the Right CBD Formula for Your Market
New products are coming onto the market every day, and your choices are getting more complicated all the time. Choosing the right products for your specific audience will boost interest, but you also want to make sure you offer CBD formulas that your audience wants and feels safe to take.
CBD Isolate – This is just CBD. There are no other cannabinoids and all the THC is removed in the extraction process. This is the best formula for anyone hesitant about exposure to THC, people who undergo regular or random drug testing, and those who require very high doses of CBD.
Full Spectrum CBD – Full spectrum CBD appeals to people who are less concerned about exposure to THC, and more concerned with experiencing the “entourage effect” of hemp distillates. The hemp plant contains dozens of cannabinoids. While CBD is one, putting all of them together—including THC—results in additional wellness benefits.
Broad Spectrum CBD – This one is a bit of a compromise between the other two formulas. It contains all the cannabinoids in the hemp plant, and distillers do their best to exclude THC from the extraction process.
These days, content reigns supreme in the marketing world, but this is especially the case with CBD marketing. Paid advertisements on Google, Facebook, Instagram, and other valuable platforms are banned and could get your site shut down.
In order to get your product in front of as many eyes as possible, you need to disseminate tons of content aimed directly at your well-defined market.
Blogs – You must show up in the search engines when people look for CBD products. This is why it is so important to define your market so that you can focus on creating content that fits what they will likely be looking for. Optimize your content, and create as much of it as you possibly can.
Don’t just cram in all the keywords and forget about quality. Focus on making it informational and interesting so people will read it and click on your links.
Social Media – Paid ads may be banned on social media, but that does not mean that you cannot create an account for your brand. Focus on creating social media content that is engaging and encourages users to join the conversation.
You may want to consider doing some research specifically on social media marketing, as Instagram and Facebook both have the power to vastly expand your audience and boost sales.
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