Israeli business Lightricks creates artificial intelligence platform


Lightricks, a leader in AI-powered creative applications, has announced the launch of LTX Studio in a move set to transform the filmmaking landscape. This innovative platform is the first of its kind, leveraging generative AI to offer a comprehensive editing suite for video production.

Designed to democratize storytelling through advanced technology, LTX Studio aims to lower production costs and expand creative possibilities worldwide for filmmakers and content creators.

LTX Studio emerged from Lightricks’ rich legacy of enhancing creative expression, boasting successful apps like Facetune, Photoleap, and Videoleap. The web-based platform ensures accessibility and ease of use and integrates Lightricks’ advanced AI algorithms with the latest generative AI advancements. This combination promises to deliver a seamless production process, from scripting to editing, all within a unified interface.

“At Lightricks, we’re committed to pushing the boundaries of creativity and technology,” stated Zeev Farbman, CEO and co-founder of Lightricks. “LTX Studio is a testament to this mission, providing filmmakers and creators with powerful tools to bring their visions to life. We’re especially inspired by the work of the twelve filmmakers who first tested the platform, showcasing its potential to revolutionize video production.”

Key features of LTX Studio

Key Features of LTX Studio include idea visualization, which transforms initial concepts into compelling visual narratives; storyboarding and scene planning, which automates the creation of storyboards for efficient narrative organization; Advanced control and customization, offering extensive customization options for characters, camera angles, and more.

A slogan related to Artificial Intelligence (AI) is displayed on a screen in Intel pavilion, during the 54th annual meeting of the World Economic Forum in Davos, Switzerland, January 16, 2024. (credit: REUTERS/DENIS BALIBOUSE/FILE PHOTO)

In addition, LTX Studio offers faster pre-production & rough cuts and accelerates the production process with an intuitive user experience. 

LTX Studio introduced directorial tools that redefine video production. These include an automatic script writer, scene control for adjusting multiple shots simultaneously, character consistency across scenes, precise camera control, and a one-click editing feature. These tools are designed to streamline the filmmaking process, making high-quality video production accessible to a broader audience.

Starting Wednesday, Lightricks invited the public to explore LTX Studio’s capabilities by joining the waitlist for early access, with the official launch set for March 27th. The platform will initially be available as a free trial before transitioning to a paid model.


Lightricks has established itself as a pioneer in bridging the gap between imagination and creation. With a focus on AI-driven photo and video processing, Lightricks aims to empower content creators and brands with the tools to produce engaging content. The company’s suite of apps has garnered over 730 million downloads globally, backed by major investors and featuring offices worldwide.