Israeli Startup Affogata Offers a Customer Intelligence Platform


Israeli Startup Affogata Offers a Customer Intelligence Platform

The company just raised $5.5 million in seed money.

Affogata Team (Photo Reiss Studio)

Affogata is a new Israeli startup which offers businesses a customer intelligence platform. The company just completed a $5.5 million seed financing round co-led by Mangrove Capital Partners and PICO Venture Partners. Wix Capital and Fiverr Founder and CEO, Micha Kaufman, also participated in the funding round.

Founded in 2019 by Sharel Omer Ran Margaliot and Itamar Rogel, Affogata collects data from the web, review sites, social channels, niche forums, community and customer conversation platforms. It analyzes and sorts it to deliver actionable insights to all the teams in the organization: from product teams and customer-facing teams which it states allows its customers make better decisions about their own customers.

Basically, if you want to know in real time what users think of your app, website or other type of product as they use it then Affogata has the service for you. Businesses are most in need of accurate and prompt data about their potential and active users. Market research services can only offer a company so much data, and usually just about what has already happened in the world. But what about what is going on with your customers in real time?

It states that companies of all sizes and in various verticals – from fintech to consumer brands and mobile game developers – use Affogata today to “better understand their audience, to get customer insights that gain them competitive advantage, to identify trends, and to have one-on-one conversations with their users and fans.”

Affogata’s founders say that they did so with the mission of enabling organizations to leverage the power of Open Big Data, by providing customers with better strategic engagement with their customers and the surrounding ecosystem. They state that they did so by leveraging years of experience helping businesses grow, engage and manage their online brands. Its tech helps customers distill actionable insights across an organization and deliver them to the right stakeholders.

“Our ability to provide customer opinions and actionable insights for multiple stakeholders in real-time is a major differentiator for any brand, especially with the continued rise of online communities like Reddit,” said Affogata co-founder and CEO Sharel Omer. “This funding round is a big vote of confidence in our platform and will provide us with the ability to empower countless brands with a robust set of tools to improve their products, strengthen their online presence, and really stand apart when it comes to offering a superior customer experience while maintaining a strong reputation.”

“Affogata is a truly unique company with potential and impact unlike almost any other we’ve encountered,” said Roy Saar of Mangrove Capital Partners. “They’ve created their own category, customer intelligence, and proven the immense impact that it can have almost from day one with global brands such as Wix and Lemonade, which they’ve helped make known for their customer-centric approaches. That’s a game-changer, and we’re excited to invest in this solution to make more brands customer-obsessed.”

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