Israeli Startup Frontegg Raises $25 Million


Frontegg founders Sagi Rodin and Aviad Mizrachi (company pr pic)

Frontegg, an Israeli startup that offers a modern user management platform for the Product-led era, brought in $25 million in a Series A funding round led by New York-based global venture capital and private equity firm Insight Partners, with participation from existing seed investors Pitango First and Global Founders Capital. This investment, which brings Frontegg’s total funding to $30 million, will support the company’s rapid growth as it scales its platform and accelerates global expansion.

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Founded in 2019 by CEO Sagi Rodin and CTO Aviad Mizrachi, Frontegg is a user management platform. The company boasts that it provides “blazing-fast integration of a powerful user infrastructure, designed to handle modern application use-cases.”

The platform supports app builders by covering all the way from fundamental authentication flows to the most advanced capabilities such as complex organizational structures (multi-tenancy), fine-grained authorization, API-token management, self-service admin portal for end-users, subscription enforcement, single-sign-on (SSO), and much more.

“The velocity at which Frontegg’s platform has been adopted is outstanding. It’s the critical infrastructure that is already powering many exciting startups and fast-growing companies. This is a testament to the huge value that this platform is generating and we are excited to be a part of it,” said Ayal Itzkovitz, Managing Partner at Pitango First.

“In the product-led era, the ever-evolving demands of users and their expectations for a whole set of self-served capabilities within apps are resulting in a continuous drain on engineering resources,” said Praveen Akkiraju, Managing Director at Insight Partners. “The Frontegg team has built a unique solution that handles the heavy lifting of User Management, allowing teams to remain laser-focused on their core product and mission. Using Frontegg, teams can get their products to market faster with a mature, enterprise-ready offering, and then continue to ship invaluable features for their end-users quarter after quarter.” Akkiraju is joining Frontegg’s board.