Israel’s Lightico Offers B2C Service Solutions

Business
David Rutman

Israel’s Lightico Offers B2C Service Solutions

Lightico, helps businesses make it easier for their customers.

Lightico is an Israeli startup which offers an enterprise-consumer interaction platform. Its platform is used in B2C (Business to Customer) relations.

The company just brought in $13 million in new funding in an investment round led by Oxx, with participation from Capital One Ventures and Harmony Partners, in addition to the company’s existing investors, Lool Ventures, Crescendo Venture Partners, Mangrove Capital Partners, and Spinach Angels.

So what dies Lightico do?

The Tel Aviv based company, which was founded in 2014, declares its mission is to empower businesses to create “streamlined experiences in the last mile of the customer journey, where customers want to get things done, now.”

Let’s face it. People just don’t like having to wait. Admit it, you hate being put on hold by a customer service rep when he has to ask someone else hoe to deal with your problem.

You also don’t like it when you are trying to buy something and the sales rep makes you wait while he finds out what sort of deal he can offer you or what services are available in your area and so forth.

Who knows how many sales are lost each year because of these kinds of problems?

Lightico boasts that its next generation platform for digital customer interactions empowers businesses to collect forms, documents, e-signatures, photos, and consent to disclosures and to verify ID instantly, even while they have customers on the phone.

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By simplifying customer interactions in the last mile of the customer journey, states Lightico, businesses make it easier for their customers to be their customers, earning their trust and loyalty, translating to higher profits.

“The hardships of the past several months have challenged us all but they have also been an incredible catalyst for digital transformation across industries,” said Zviki Ben Ishay, co-founder and CEO of Lightico. “This investment isn’t just fuel for continued growth, but a strong vote of confidence in Lightico’s mobile-first platform and model that thrived during a challenging first half of 2020. We’re proud to have such incredible partners joining our mission of making business interactions simple and digital in a complex world.”


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