Israeli Startup EasySend Raises $16 Million In New Funding


Users can upload files such as a PDF form to the service

EasySend, an Israeli high tech startup that offers a no-code AI-powered platform to transform manual processes into “digital journeys” just raised $16 million in a Series A round of funding. So Startup Nation gets off to a good start in 5781. Hanaco and Intel Capital led the $11 million investment which comes in addition to a $5 million seed round led by Vertex Ventures and Menora Insurance.

EasySend empowers banks and insurance companies to quickly convert paper forms and clunky PDFs into digital experiences. The company was founded by three Financial and Tech industry veterans who “experienced first-hand the adverse effects of clunky paperwork-based processes and decided to do something about it.” So they created a no-code development platform for building and optimizing digital customer journeys in insurance, banking, and financial services.

Users can upload files such as a PDF form to the service where the data is stored and organized and made available on mobile devices. The user can configure and customize their own themes according to their brand and product requirements. They can also change custom UI elements, logos, colors, fonts, and more.

So EasySend basically helps those people who may be experts in their fields, whether it be insurance, banking or any kind of small business, but who do not know new tech, or who simply do not have the time to take care of these things themselves. It does so by digitalizing and organizing a firm’s paperwork while at the same time allowing users a measure of control over the formats used.

“The world is changing. COVID-19 forced traditional enterprises to embrace digital transformation and digital culture at a pace and scale never seen before,” said Tal Daskal, EasySend CEO and co-founder. “Our no-code platform is uniquely positioned to make this digital transition easier for enterprises from a wide range of industries – especially insurance and financial services – enabling them to create new digital products efficiently and effectively while boosting and creating digital opportunities which not only save on development and maintenance costs but also drive revenue growth.”

“Hanaco is firmly invested in building a digital future. By bridging the gap between manual processes and digitization, EasySend is making this not only possible, but also easy, affordable, and practical,” said Hanaco founding partner Alon Lifshitz.

“Intel Capital chose to invest in EasySend because of its intelligent and impactful approach to accelerating digital transformation to improve customer experiences,” said Nick Washburn, senior managing director, Intel Capital. “EasySend’s no-code platform utilizes AI to digitize thousands of forms quickly and easily, reducing development time from months to days, and transforming customer journeys that have been paper-based, inefficient and frustrating. In today’s world, this is more critical than ever before.”

“The last few months have demonstrated the need to go digital,” adds Yanai Oron, general partner at Vertex Ventures, who invested in the company’s seed round. “And as a result, the demand EasySend was experiencing for its solution became even higher.”

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