MURAL, an Israeli startup which declares that its mission is to inspire and connect imagination workers globally by providing teams the means, the methods, and the freedom to innovate from anywhere, has raised $118 Million in Series B funding. This round was led by Insight Partners and joined by Tiger Global, Slack Fund, World Innovation Lab, and existing investor Gradient Ventures. Insight Partners is a venture capital and private equity firm investing in technology and software ScaleUp companies that it says drive transformative change in their industries.
Have you been forced to work from home because of the Corona Virus? Are you having trouble with Zoom? Are you always in need of better ways to work as part of a team with people who live in other cities, even countries? Well this is where MURAL wants to help. It hopes to enable people to visualize their ideas while brainstorming.
This can also be of service where people still work side by side in the same office. Think about the hollo-deck on Star Trek or the Matrix. Think about current VR tech. Now imagine a platform that allows you to mimic these forums while building a working model of your product or for making presentations to potential investors or customers.
MURAL intends to use the infusion of new capital to extend its go-to-market operations globally; accelerate development of new enterprise-ready features and other operations.
Companies like IBM, IDEO, Autodesk, Intuit, GitHub, and Atlassian already use MURAL’s tech.
The new funding comes just seven months after MURAL raised $23 million from Radian Capital, Endeavor Catalyst and Google’s Gradient Ventures in Series A round of capital in January 2020.
“MURAL has repeatedly supported massive implementations and met the exacting specifications of global enterprises,” said Jeff Lieberman of Insight Partners. “The company has shifted from a startup to a scaleup, not only growing revenue through rapid expansion within Fortune 500 companies, but also onboarding new enterprise customers and consulting partners at high velocity. Insight Partners looks forward to helping to accelerate market adoption of MURAL to support the future of team collaboration.”
“Imagination at work is key to innovation. The visual methods made popular to collaborate on ideas are here to guide us,” said Mariano Suarez-Battan, MURAL’s co-founder and CEO. “Early adopters in some of the largest organizations in the world realized that they don’t need to be in the same room to turn imagination into innovation through visual collaboration. They now feel comfortable doing product strategy, improving processes, and engaging customers remotely. Today, everybody else is rushing to develop this level of remote work fluency. With this funding and the expansion of our team, we are ready to support teams all over the world in their journey.”
Founded in 2011, MURAL boasts that it is the leading digital workspace for visual collaboration in the enterprise. Teams depend on MURAL to understand and solve problems and build consensus using visual methods. More than an online whiteboard, MURAL enables innovation at scale by providing a platform for everything from product strategy and planning to leading immersive workshops using agile and design thinking methodologies.